| Trick or treat? Musician Binoy unfortunately got both in the span of a few days after he fought off home intruders with his Owala water bottle, a wild story he shared on TikTok. The viral video caught the attention of Owala, which sent him a large “Owala Sipcurity” safe. The brand packed it with four bottles (to replace the dented one), a hat and a letter commending his bravery and promising an all-expenses-paid weekend getaway. |
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| Ahead of the debut of HBO’s new series “IT: Welcome to Derry,” Pennywise hit the streets to scare consumers around the world. Armed with eerie red balloons, the clown popped up at bus stops, museums and even the Eiffel Tower… Read more. |
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“We’re constantly talking about value, value, value—if you spend time with us, here’s what you get.”
–Nefra MacDonald, Director-Strategic Engagement, Clio |
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Partner Content
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Evolving the Tradeshow
In an era when audiences crave deeper connection, traditional tradeshows risk falling behind. At NBAA 2025 in Las Vegas, Bombardier and 2Heads asked a provocative question: ‘What if a tradeshow could feel like a brand world instead of a sales floor?’ Read more.
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