EventMarketer Sizzle: Your Biweekly Feed of All Things Experiential
10.31.25
Trick or treat? Musician Binoy unfortunately got both in the span of a few days after he fought off home intruders with his Owala water bottle, a wild story he shared on TikTok. The viral video caught the attention of Owala, which sent him a large “Owala Sipcurity” safe. The brand packed it with four bottles (to replace the dented one), a hat and a letter commending his bravery and promising an all-expenses-paid weekend getaway.
📷 Photo of the Week
 
 
Ahead of the debut of HBO’s new series “IT: Welcome to Derry,” Pennywise hit the streets to scare consumers around the world. Armed with eerie red balloons, the clown popped up at bus stops, museums and even the Eiffel Tower… Read more.
🗨️ Insight of the Week
 
“We’re constantly talking about value, value, value—if you spend time with us, here’s what you get.”
–Nefra MacDonald, Director-Strategic Engagement, Clio
Holidays
The Best of Halloween Experiential: Spooks from Hi-Chew, Cutwater, HBO
Halloween has long inspired creative campaigns, and 2025 was no exception. Across haunted sleepovers and candy challenges, brands brought the fun and frights… Read more.
Video Series
Dive into Experiential Marketing Month's Library of Digital Classes
Watch as 13 leading brand-side event marketers candidly weigh in on mission-critical topics for 2026 in four digital classes produced as part of Experiential Marketing Month… Read more.
Marketing News
The Brief: Pedal-Powered Stores, Pop-up Apothecaries and Alternate Realities
This week’s hot topics in experiential marketing cover Lime’s mobile shop, Zicam’s colonial-themed commuter pop-up and a hybrid activation from Alienware and Twitch… Read more.
Spotlight
B-to-B Dream Team 2025: Meet Nefra MacDonald of Clio
The road to a career in events is rarely without its twists and turns, and Nefra MacDonald’s path was rerouted a few times before she arrived—look no further than her law degree… Read more.
Partner Content

Evolving the Tradeshow
In an era when audiences crave deeper connection, traditional tradeshows risk falling behind. At NBAA 2025 in Las Vegas, Bombardier and 2Heads asked a provocative question: ‘What if a tradeshow could feel like a brand world instead of a sales floor?’ Read more.

Trend of the Week
Sweet Shops Plunge Consumers into Vibrant Multisensory Environments
“Little treat” culture has permeated the zeitgeist—and the experiential marketing industry. What was once viewed as a fleeting trend has become a data-backed behavioral shift… Read more.
💡 ICYMI Last Week
 
📌 EM Updates
 
Last Call for EDA Entries: No tricks here, the final deadline for the 2025 Experience Design Awards is today at 11:59 p.m. ET. It’s the last chance to have your outstanding event designs, innovative builds and environmental creativity from the past year be recognized. Submit your entry before midnight.
✉️ Contact Us
 
The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.
 
Send story ideas and news to: Juanita Chavarro Arias | jchavarro@accessintel.com
For ad and lead-gen opportunities: Jon McLoughlin | jmcloughlin@accessintel.com
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