| In honor of National Pizza Month and its “biggest toppings transformation in over a decade,” Pizza Hut popped up the Personal Pan Pizza Hut in New York City, where fans could book a 15-minute slot to step inside the one-person dining hut and create their own personalized, social media-worthy mini pizza. Get the full scoop in The Brief. |
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| Netflix and Johnnie Walker stopped traffic with its “Squid Game” takeover of New York’s Times Square in anticipation of the series’ season two premiere. For the live-action shoot, participants reenacted the show’s “Red Light, Green Light” game, with screens broadcasting the iconic animatronic doll... Read more. |
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“We don’t have an awareness problem as Walmart, so what we want to prove is that these incremental touchpoints are creating more value and more valuable customers.”
–Kim Tunick, Group Director-Brand Experiences and Partnerships, Walmart |
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| Grab Your Team for Event Marketer Agency Forum: Join us in NYC on Nov. 13 as we convene the only one-day forum for event agencies—our third annual Event Marketer Agency Forum. We’re focusing on actionable agency growth strategies, the latest client trends and an up-to-the-minute 2025 agency business economic forecast. Register now! |
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The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.
Send story ideas and news to: Juanita Chavarro Arias | [email protected]
For ad and lead-gen opportunities: Alex Chung | [email protected]
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