| The Paris 2024 Paralympic Games come to a close this Sunday, and the American athletes aren’t just going home with medals. Kim Kardashian’s Skims brand debuted its first-ever Team USA activation exclusively for athletes that featured oversized medal fixtures, a diverse collection of mannequins and duffle bag giveaways filled with the Team USA capsule. |
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| The “IHG Rally Room” at New York City’s Kimpton Hotel Eventi and at Hotel Indigo Atlanta Downtown brought to life a decades-old tennis debate: Are tennis balls yellow or green? The neon, tennis-ball-covered suites were split down the middle with each side representing a color... Read more. |
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“When you live in the world that we do, there can be impulse to gild the lily a bit, and I’m endlessly impressed with what a little printed vinyl and some bike racks can do to transform a space, leaning into some things that are really low fidelity to create a cool atmosphere.”
–Zachary Sheffield, Senior Creative Manager, Sheetz |
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Partner Content
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Nominations for The Watchlist Due Today: This fall, Event Marketer’s editors will unveil an all-new recognition program, The Watchlist, honoring an elite group of brand-side marketers taking the experiential marketing discipline to the next level. Entries for this first-ever roster of the industry’s most influential insiders are due today, Sept. 6. Honorees will be unveiled this October. Complete your nomination here.
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