| The cat’s out of the bag, or rather on it. Women’s fashion brand Tory Burch popped up in New York City with an Animal House activation, in celebration of its cat-themed capsule. Just past a scratching post, attendees could score a scratch-off card and then redeem it for a prize at Tory Burch’s flagship store, plus enjoy a free coffee. Meow. |
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| Mike’s Hard Lemonade teamed up with actor Lamorne Morris on “Mike’s Jobstacle Course,” where consumers could try their hand at “easy” jobs, including a weather correspondent charged with reading increasingly ridiculous cue cards about a tornado as special effects disrupted the news set... Read more. |
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“People usually come in, and they just want the Instagram picture and the free product and then get out of there. But I think what sets this experience apart and what we do well is we really revolve everything around the dermatologists. It’s in our brand name, CeraVe, developed with dermatologists, so why wouldn’t we bring a dermatologist to chat one-on-one?”
–Neil Gustafson, AVP-Marketing, CeraVe |
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Partner Content
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Experiential Marketers of the Year: Free to Nominate Through Sept. 6
This fall, Event Marketer honors the brand-side marketers driving the future of events. And it’s time for YOU to nominate them. The Watchlist was designed to honor the year’s most influential brand-side event marketers. Nominate a colleague, boss, client… even yourself! Shine the spotlight on the best brand-side experiential marketers on your team or others. Enter for free and enter often here.
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EDAs CALL FOR ENTRIES NOW OPEN
New Name + New Categories = More Industry Recognition
For over a decade, Event Marketer’s Experience Design & Technology Awards have been shining a spotlight on the event designs and environments that move the industry forward. This year, the EDTAs become the EDAs—the Experience Design Awards—to better recognize a new generation of innovative event designers and their work. Begin your entry and explore 11 new categories here.
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