EventMarketer Sizzle: Your Biweekly Feed of All Things Experiential
07.12.24
Roto-Rooter is giving a whole new meaning to “best seat in the house.” In an MiLB first, the plumbing company and Ohio’s Lake County Captains team are offering baseball fans a chance to enjoy a game from the “comfort” of luxury toilets positioned behind home plate. Learn more about the stadiums Toilet Row in The Brief.
📷 Photo of the Week
 
 
The MeeMeows carnival booth was by far the busiest exhibit on the show floor at VidCon 2024. Fans of YouTuber Aphmau had a chance to win her brand’s cat merch by playing classic boardwalk games, and they waited in long, we mean long, lines to get their hands on plush prizes... Read more.
🗨️ Insight of the Week
 
“It doesn’t necessarily have to be an immediate transaction if it’s about the education and the experience, so I think it’s teaching us a little bit of patience.”
–Joanne Sulit, CMO, The Outset
Field Report
How Brands at VidCon 2024 Captured the Spirit of Online Communities
There was a feeling of fewer big brands on the show floor this year; however, the community and fan spirit remained energized and permeated every corner of VidCon… Read more.
Festivals
Cannes Lions 2024: 10 Ways Brands Brought Creative Thinking to the Riviera
Many of the industry’s rules fly out of the window when it comes to activating at Cannes Lions. Major risks are rewarded. We dig into the best, most creative brand experiences… Read more.
Industry News
Sundance Considers Relocation, Joining a Growing List of Big Event Moves
As Sundance’s contract with Park City, UT, expires in 2026, the film festival is exploring moving to a new city. Collision and ComplexCon have relocated their upcoming events… Read more.
Pop-ups
Skincare Brand The Outset Capitalizes on a Monthlong Pop-up at The Grove
For its first-ever activation, The Sensitive Skin Clinic, The Outset offered lots of samples, swag and events, hoping to play the long game with shoppers… Read more.
Partner Content
Manage Online Events with Confidence and Ease
BetterCast is an intuitive event management and streaming platform that makes setting up and running events easy. It has a built-in virtual event ticketing system and the ability to set up fully-online conferences with features such as sponsors, speaker bios, headshots, social links, Slido integration and more! Reach out to hello@bettercast.com.au to get started on your next event.
Ideas
Intel Shares Four Lessons on Creating Immersive, AI-driven Spaces
Taking inspo from traveling art exhibits and Instagram-worthy experiences, Intel leveraged the work of new media artists in the Intel Encore AI Exhibit at Illuminarium in Toronto… Read more.
User Conferences
Inside Canva Creates Evolution from Internal Keynote to Festival of Creativity
As brands look to put a fresh spin on keynotes, Canva turned its annual product news event for an internal audience into a daylong, external-facing user conference… Read more.
💡 ICYMI Last Week
 
📌 EM Updates
 

EDAs CALL FOR ENTRIES NOW OPEN

New Name + New Categories = More Industry Recognition

For over a decade, Event Marketer’s Experience Design & Technology Awards have been shining a spotlight on the event designs and environments that move the industry forward. This year, the EDTAs become the EDAs—the Experience Design Awards—to better recognize a new generation of innovative event designers and their work. Begin your entry and explore 11 new categories here.

✉️ Contact Us
 
The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.
 
Send story ideas and news to: Juanita Chavarro Arias | jchavarro@accessintel.com
For ad and lead-gen opportunities: Alex Chung | achung@accessintel.com
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