EventMarketer Sizzle: Your Biweekly Feed of All Things Experiential

03.22.24

March Madness brackets are locked in with the first round of games underway, and Buffalo Wild Wings challenged fans to Beat the Buffalo by pitting their selections against those of a real live buffalo named Jack. Time will tell how good he really is.

📷 Photo of the Week

~Pourri partnered with Rolling Stone on a series of funk-themed events during SXSW. The Funk Factory speakeasy featured various (pleasant) aromas, interactive zones, VIP areas, panel discussions and performances by artists... Read more.

🗨️ Insight of the Week

“It’s a completely novel way to drive trials of the product, and a new use-case for AI as a tool to enhance creativity.”
–Amy Manganiello, Senior Creative Director, Coca-Cola Trademark North America

Pop-up Activation
Gallery: Inside the Coke Spiced AI-fueled Pop-up in New York City
How Coca-Cola reimagined a sampling campaign to focus on what flavor looks like with the Coca-Cola Spiced launch, its first permanent flavor introduction in three years… Read more.

Guerrilla Marketing
Three Lessons from Shipt’s Nimble (and Motorized) SXSW Street Campaign
Shipt’s street teams of motorized “Cruizin’ Coolers” and oversized “Shopper Chopper” grocery carts infiltrated downtown Austin, dishing out freebies to festivalgoers… Read more.

Industry News
HPE Is Headed to the Sphere for the Venue’s First Corporate Event Keynote
Step aside, U2. Hewlett Packard Enterprise will take over the Las Vegas Sphere on June 18 as part of the HPE Discover conference for a keynote given by ceo Antonio Neri… Read more.

Field Report
Exhibit Trends at HIMSS24: Scavenger Hunts, Techy Coffee Bars, Gamification
More than 30,000 health care professionals attended HIMSS24 last week to explore the latest innovations in health IT. Six design and experiential trends that stuck out to us… Read more.

Partner Content

The #1 Conference for Creators of the Brand Experience
Check out the brands you’ll be learning from at the Experiential Marketing Summit, April 24-26 at the MGM Grand Las Vegas. Register now.

Field Report
~Pourri Flips the Script on Potty Products with a Rolling Stone Partnership
The odor elimination brand hosted three events for festivalgoers to “Get Funky. Stay Fresh,” and NFC-enabled “pocket sprayers” unlocked a gamified experience… Read more.

Marketing News
The Brief: Kiehl’s Mountaintop Skincare and KidSuper’s New Home
This week’s hot takes on hot topics in experiential marketing cover skincare on the slopes, a sexy construction event and a newly launched streetwear experiential space… Read more.

💡 ICYMI Last Week

📌 EM Updates

The Experiential Marketing Summit is the ultimate three-day conversation for event and trade show marketers, and it’s turning 22 this year! To celebrate, we’re counting down the top 22 reasons why the event community loves EMS—and we know you will, too. Check out all of the great things to come April 24-26 at the MGM Grand Las Vegas, and register today.

✉️ Contact Us

The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.

Send story ideas and news to: Juanita Chavarro Arias | jchavarro@accessintel.com
For ad and lead-gen opportunities: Alex Chung | achung@accessintel.com

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