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| 10 Minutes With... Q&A: Why Kerry Lamont of Bombardier is Focused on 'Feeling' For family-owned Canadian business jet manufacturer Bombardier, and its manager of shows and events, Kerry Lamont, booth experiences that foster authentic connections with the brand's people are paramount to the success of its shows… Read More |
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| Field Report SEMA: Engagements That Encouraged Active Participation Revving engines, tire smoke and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association Show, a trade show for the automotive aftermarket industry that brought 2,200 exhibitors and 160,000 attendees to Vegas… Read More |
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| Field Report Exploring the World of ‘Attractivations’ That Steal the Show More than 15,000 event profs gathered for IMEX at Mandalay Bay Convention Center in Las Vegas, breaking attendance records and signaling that the business of events is in full-on growth mode. We were there to explore the best experiential tactics… Read More |
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| Design Thinking What Your Exhibit Design Can Learn from Consumer Festivals As trade show properties make moves to prioritize community and connection and create more opportunities for exhibitors, consumer-style experiential is infusing booths with new energy. We round up five trends from the festival space worth stealing… Read More |
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| Field Report Exhibitors Get Groovy with a New Floor Plan at Vision Expo West Fusing fashion and tech, Vision Expo West welcomed eyecare professionals from all facets of the optical and vision industry at The Venetian Convention Center & Expo. Check out how brands from around the world let their styles shine… Read More |
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| Sustainability Waste Not: Eco-friendly Booth Giveaways That 'Self-destruct' Plastic is out. Consumables, compostables and charitable contributions are in. Upgrade your swag game in 2024 with three giveaway ideas your teams, partners—and the next generation of attendees—will thank you for… Read More |
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| Trends Outdoor Retailer Adds a Festival, Plans New Features for 2024 2024 is set to be a year of growth. The 40-year-old b-to-b outdoor sports trade show will introduce an updated format for June OR, including a Hosted Buyer program, developed through feedback from exhibitors and retailers… Read More |
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