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| 10.19.23 |
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The autumn chill has set in here in the Northeast, and that can only mean one thing: Winter is coming... and so are the quirks of producing outdoor events in icy temps. Check out our tips for hosting cold-weather activations. (Hint: Cocoa and s'mores go a long way.)
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Walmart’s 32-City Summer Rewind Tour Offers 'Joy at Scale'
Remember when mom wouldn’t let you jump in that big ball cage at Walmart when you were a kid? The big box retailer does—so it launched a nostalgic, Y2K-inspired cross-country tour that encouraged adults to break the store rules set by their parents in their childhood… Read more. |
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AI in Events: 6 Practical Ways to Tap into the Hype Machine
It’s no secret that artificial intelligence is emerging as an experiential marketing power tool that presents unparalleled opportunities—and risks. So we talked to four experts about how they’re using AI in event creative, planning and logistics, along with real-world examples… Read more. |
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Urban Wellness is at the Heart of this Hyper-local Campaign
Propel is a long-standing wellness proponent, and its newest fitness program has taken a hyper-local turn in urban markets. In partnership with local athletic clubs, the brand is arming consumers with resources and a sense of community, and boosting independent gyms… Read more. |
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Funnel Vision: Meetings Tactics to Fire up Your Salesforce
Sick of stuffy internal meetings strategies? Check out five ways vision technology brand Zeiss takes a lighthearted approach to its annual National Sales Meeting, with an eye towards balancing business and pleasure, and rousing its salesforce for the new fiscal year… Read more. |
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For AMC, Fan Cons are the Ultimate Marketing Playground
Care to take a stroll down the Street of Immortality? In our latest podcast episode, AMC’s Lauren Collins walks us through the brand’s “Interview with the Vampire” Comic-Con activation, and shares insights on modern superfans, storytelling and what’s next for the network… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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