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Experiential

09.27.18

B-TO-B EVENTS

B-TO-C EVENTS

EVENT TECHNOLOGY

PHOTOS/VIDEOS

SUPERBOOK

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Kait Shea

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Jeff Fortmann
Chip Berry

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An Access Intelligence Publication

National Geographic 'Recruits' Young Explorers To celebrate the launch of its new "Explorer Academy" fiction series for kids, National Geographic created a recruitment center pop-up that offered interactive tests and activities, from a mini archeological dig to encountering live snakes to conducting science experiments… MORE

Behr Paints a Shoppable Pop-up To launch the second annual Color of the Year, Behr opened the Color Shop pop-up, complete with showrooms and photo ops… MORE

Castello Pairs its Cheese with Beer Forget wine. A partnership between Castello and Dogfish Head beer resulted in a reimagined sampling experience at food festivals… MORE

Amex at the US Open: AR, Wearables Marking its 25th year at the US Open, the brand packed its fan experience with perks, activations for kids, AR and a new smart band… MORE

Augmented Reality: Do's and Don'ts Brands are going all-in with AR technology. Here's a look at a few that have mastered the integration of AR into event experiences… MORE