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08.28.19

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An Access Intelligence Publication

Superfans Melt for the Taco Bell Hotel Experience
[caption id="attachment_124223" align="alignright" width="206"] Hotel guests were treated to complimentary food drops.[/caption] Taco Bell’s legions of diehard supporters have defined what it means to be a brand superfan for years,… MORE
 

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Fortnite’s First-Ever World Cup Event Activates Esports for the Whole Family
[caption id="attachment_124091" align="alignright" width="300"] Marshmello, a popular artist among gamers, performed during the competition pre-show.[/caption] As the Fortnite… MORE

How to Elevate Your Event’s Sustainability Plan from Add-on to Strategy
[caption id="attachment_123537" align="alignright" width="206"] The brand this year built sustainability directly into the framework of HP Reinvent.[/caption] Sustainability… MORE
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Pipe Dreams: Bones Love Milk Goes After Active Youth with a Pop-up Skate Park
[caption id="attachment_124271" align="alignright" width="206"] Attendees could take one-on-one skateboarding lessons.[/caption] Active tweens and teens are more likely to… MORE

adidas Originals Sends Sneakerheads to Year 2048 Through a ‘Bodega Portal’
Sneaker drops and other hype events leverage tactics like exclusive giveaways and sneak peeks to get media and… MORE
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