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| 06.11.20 |
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The Black Lives Matter movement has gripped the nation, forcing businesses to take a good hard look in the mirror. This letter, which lists 12 actions agencies should take to end systemic racism, is an urgent call to action for the marketing community.
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A Master Class in Live-Streaming Impactful Virtual Events
One of the pain points of producing virtual events is that some speakers don't feel comfortable presenting without the energy of a live audience. Here's how software company Veritas leveraged a robust rehearsal schedule and production plan that kept everyone happy… Read more. |
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Partner Content: Kickstart Mobile Tours in the New Normal
Brands are turning to mobile tours as safe and effective ways to reconnect with their customers. Turtle Transit has reimagined the future of what mobile tours look like with five unique vehicle experiences to get you back on the road and activating throughout this summer and fall… Read more. |
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Storytelling: Here's Why Empathy Translates to Brand Love
Microsoft storyteller and author Miri Rodriguez is responsible for "finding, crafting, and leveraging stories that motivate and connect" with modern consumers. In our Q&A, Rodriquez discusses how brands can foster meaningful connections through empathy and vulnerability… Read more. |
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Partner Content: Sign up for a Panel on COVID-19's Impact
Join Agency EA for a free 90-minute virtual panel discussion about the COVID-19 pandemic's impact on the event and experiential marketing industry. Learn how LinkedIn, Hilton, McDonald's and Verizon Media quickly pivoted their strategies, teams and approaches… Read more. |
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This is the Perfect Time to Get Acquainted With TikTok
In the absence of live events, and with many consumers still sheltering in place, there's no time like the present to find creative digital avenues for connecting with consumers. We break down the red-hot TikTok app, and how marketers can use it as an effective engagement tool… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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