EventMarketer BUZZ: Your biweekly Feed of All Things Experiential
04.22.21

Climate change got you stressed out? Research shows that for more than half of Americans, "eco-anxiety" is real. Today, in honor of Earth Day, plant-based beverage brand Silk is tackling those concerns with free eco-counseling sessions.
We'll raise a glass of dairy-free milk to that.

Cardmember Perks are on the Menu at The Resy Drive-Thru

For attendees of Resy’s culinary drive-thru event in Miami, having an American Express Gold Card sweetened the deal. The brand offered cardmember benefits at every turn—like the chance to drive through a multisensory donut tunnel and receive a gold-glazed treat… Read more.
 
Access and Intention: Facebook Festivalizes a Virtual Event

Screen fatigue be damned. With a focus on delivering a high-energy virtual experience, Facebook turned its internal summit into a music festival-style journey that flipped tired virtual event formats on their heads. Step inside the accessible and action-packed GMS Summit… Read more.

Partner Content

Enter to Win a Complimentary Pass to Rethink 2021*
Rethink 2021 is a two-day thought-leadership conference hosted by Impact XM featuring thought-provoking speakers, actionable insights and applicable case studies that will help you successfully drive your business forward.  Join over 500 event and experiential marketers from over 200 brands including Google, Citibank, AstraZeneca, Prudential, Boeing, Pfizer and many more. Deadline to enter is May 15th*Restrictions apply.

 
BIPOC Marketers Discuss Experiential's Diversity Problem

As the diverse event marketers featured in our inaugural Experiential in Color recognition program will tell you, actions speak louder than good intentions. Meet 10 brand-side rising stars whose unique perspectives shine a light on the industry's obstacles and opportunities… Read more.
Amid Trade Show Uncertainty, Mobile Tours are on a Roll

In the wake of trade show postponements and pivots, mobile units are becoming a critical business asset for many exhibiting brands. For Stratasys, a mobile showroom experience has been the antidote to its pandemic woes. Four insights from its on-the-road strategy… Read more.
At HBO Max's Fashion Installation, Authenticity is En Vogue

HBO Max’s Gen Z-targeted show “Generation” taps into themes of self-expression, so to appeal to the ad-averse demographic, the streaming service recruited L.A. design school students to create a public fashion installation that brought the show's key characters to life... Read more.
Even more buzz:
ACCESS THE EVENT MARKETER VIRTUAL EVENT ARCHIVE!
The Ex Awards Gala, Food & Beverage in the COVID-Era, The Virtual Event on Virtual Events, and more. Check them all out on-demand and dive in at your convenience.
Contact us:
Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com
Subscribe to Event Marketer | Marketing Resource Directory

Facebook   Twitter   LinkedIn   YouTube   Event Marketer