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| 04.21.22 |
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Shameless plug: The 20th annual Experiential Marketing Summit kicks off in Vegas next week and we hope you'll be joining us. Expect some extra EMS sparkle as we celebrate the milestone in style. See you in Sin City?
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Hendrick’s Makes a Splash With its 'Undersea Imaginarium'
The notoriously “peculiar” gin brand launched its Neptunia expression, which features coastal botanicals, with a two-day spa activation inspired by the “magic of the sea.” From sea sponge scrubs to an octopus reading tarot cards, here’s how the curious experience made waves… Read more. |
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Murder and Hot Dogs: Audible Offers Fine Dining at SXSW
With a new murder comedy podcast to promote, Audible headed to Austin and transformed a local restaurant into a popular destination from the new series: the DMV. Inside, fans were treated to a three-course hot dog dinner, talent meet-and-greets, live jazz and networking… Read more. |
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PARTNER CONTENT
Since 1985, we’ve had one mission—to build up people, companies, and communities through the power of brand. We help some of the world’s largest agencies and businesses, large and small, visually connect with their audience. To learn more, visit www.britteninc.com. |
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Mtn Dew and Ruffles Bring 'The Block' To All-Star Weekend
Art, fashion, gaming, music, player talent—if it was tied to hoops culture, you could find it at The Block. Mtn Dew and Ruffles teamed up for the first time on the activation to elevate the fan experience for NBA All-Star attendees, and provide resources to the local community… Read more. |
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In It to Win It: Introducing This Year's Ex Awards Finalists
If you’re looking for fresh event trends and tactics to implement, take a cue from the brands contending for top honors in the 2022 recognition program. Winners will be announced at the 20th annual Ex Awards gala during the Experiential Marketing Summit in Las Vegas… Read more.
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HBO Max Pops up a Provocative 'Pleasure Garden' in L.A.
Call it mixing business and pleasure: HBO Max teased its new comedy series “Minx” about a young feminist with an outdoor activation built around female empowerment (think: a DIY sex toy station). See how the brand tackled the topic in a “funny but approachable way”… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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