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 | H&R Block and Nextdoor Team Up on a Neighborhood Improvement Campaign
There is a recurring theme in experiential’s recovery: partnership. Brands and agencies will be counting on partnership to reinvigorate relationships, meet the challenges of reactivation and boost the bottom line. And in many cases, brands may be counting on each other in partnership to combine resources and add dimension to thoughtful pandemic-era programming.Read more. |
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 | Partner Content
5 Visual Event Experiences That Are Trending Now
Virtual, live, or hybrid, experiential marketers today must be ready for anything. Creative visual experiences like illustrated notes, building illustrations and visual thinking workshops can help you breakthrough burnout and build engagement. The artist team at Ink Factory spotlights these and more pandemic-proof visual experiences that are hot right now.
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 | SXSW Attendees Explore HBO Max's Catalogue with Facial Recognition Technology
HBO consistently creates epic fan experiences on the ground during SXSW, from a 90,000-square-foot replica of “Westworld” to a cause marketing campaign with the Red Cross that urged attendees to literally “Bleed for the Throne." For…Read more. |
 | Desktops Be Gone: How SXSW Online is Adopting a Roving Approach
The typical virtual attendee of 2020 was confined to a home office. But in 2021, remote comes in a variety of flavors. It’s an insight the SXSW Online team embraced in its monumental task of transforming…Read more. |
 | Twitch CMO Doug Scott Dishes on Experiential in Gaming for Virtual and Beyond
Twitch’s daily users nearly doubled in 2020, from 17 million to 30 million, thanks to pandemic lockdowns and the digital nature of online gaming. Experiential marketers, in turn, have jumped at the opportunity. Lexus asked the…Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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