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| 03.10.22 |
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SXSW kicks off with a hybrid format tomorrow and all industry eyes will be on how the event's sponsors balance attendee engagement on the ground and online. Here's a quick refresher on what went down last year.
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String Quartets and Breakup Bars: Marking Valentine's Day
Festivities weren’t quite back up to par this year, but a handful of brands, from Denny’s to Tiffany & Co., celebrated Valentine’s Day with in-person consumer experiences. Here’s how six of them leveraged the occasion to make connections with couples, gal pals and singles alike... Read more. |
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3 Strategies for Crafting a Brand-Owned Digital Destination
Move over, Roblox. Step aside, Fortnite. Rather than integrating with popular gaming platforms, some organizations are blending their brand heritage with immersive entertainment to deliver their very own digital destinations. Consider it a first step toward the metaverse… Read more. |
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PARTNER CONTENT
Britten – 7 WAYS TO USE CUSTOM SHIPPING CONTAINERS AT LIVE EVENTS
Converted shipping containers deliver unique design-build flexibility adaptable to a client’s specific needs. Check out this rundown of top ways popular brands, venue managers, and event organizers have tapped BoxPop® and Britten’s 360° branding capabilities to help build hype… Read more. |
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Back to Reality: Eight Pro Tips for Nailing the Reverse Pivot
The “p” word is back, but it’s not what you think. Meet the “reverse pivot.” As in-person events continue their comeback, marketers are tasked with taking virtual programming developed during the pandemic out IRL. Four experts weigh in with their tips and takeaways for success... Read more. |
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When is it Safe to Pull Back on COVID Protocols at Events?
With festival giants like Coachella and Stagecoach dropping pandemic protocols this year, it's the million-dollar question on nearly everyone's mind: When is it safe to pull back on mask and vaccine mandates at events? We asked two industry doctors for their opinions… Read more. |
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Event Watch: All of the Experiences Taking Place in Person
Truth be told, it’s not easy keeping track of which events are going virtual and which are returning to in-person and hybrid formats as COVID variants wage on. So we’ve got a regularly updated ticker on all the key conferences and events taking place in the flesh in 2022... Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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