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| 02.09.23 |
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Have you heard? We created a podcast just for you—architects of the brand experience. Tune in to Event Peeps and catch up on hot topics, brand perspectives and the personal passion projects that inspire our guests' work.
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Why Canon's CES Booth was Straight out of a Horror Film
Knock, knock... It’s Canon and filmmaker M. Night Shyamalan teaming up at CES for an interactive booth experience. The duo placed attendees in the new thriller “Knock at the Cabin” with a mix of physical and virtual challenges that showcased Canon's leading technologies… Read more. |
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Action! Sundance Sponsor Activations Make an IRL Return
The first-ever hybrid Sundance Film Festival marked the event’s return to in-person after a two-year hiatus, and sponsors went right back to biz with cozy lounges, lodges, panels, live music and myriad celebrations honoring emerging industry talent. Take a look at our director’s cut… Read more. |
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The #1 conference for creators of the brand experience is back! Hear from brand-side event marketers leading the ultimate three-day conversation. Address your challenges and find the solutions you need to lead and thrive in the next era of experiential marketing. If experiential marketers are talking about it, we’re talking about it. Only at EMS.
Register Now:
https://www.eventmarketer.com/event/experiential-marketing-summit-2023/
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Steal These Tourism Marketing Tactics: Seven Ideas to Try
Just like event profs, destination marketers have a brand to build. So with an uptick in experiential programming hailing from the tourism industry, we rounded up seven strategies worth exploring, from timely pop culture themes to data-informed tactics to cause-based incentives… Read more. |
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The Life Aquatic: Siemens Takes Attendees Under the Sea
Siemens arrived at CES with four exhibit spaces, a curated selection of partners and a mission to demonstrate the value of sustainable practices. Among booth highlights: a Nemo’s Garden experience that used virtual reality to illustrate the benefits of underwater greenhouses… Read more. |
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'Everyone Has a Role to Play' in HBO's Superfan Activation
“When you’re lost in the darkness, look for the light.” It was just one of many cryptic messages influencers and fans received at HBO’s series of experiential screenings for “The Last of Us,” which transported attendees to a post-apocalyptic world where they could join the rebels… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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