 |
| 11.04.21 |
|
When in doubt, look to the superfans. Critics said New York Comic Con would flop, but the 150,000 pop culture enthusiasts who sold out the show begged to differ. We recap five compelling activations from New York's biggest indoor event since 2019.
|
|
|
|
|
|
|
 |
How Brands Raised Halloween Activations From the Dead
After a low-key 2020, spooky season was back in full swing this year and brands from Walmart to Sun-Maid to T-Mobile marked the occasion with live experiences designed to make consumers of all ages scream. Now, grab your candy pail and check out nine killer activations… Read more. |
|
| |
 |
Sold! Bombay Sapphire Stirs up an Emotional Art Auction
With an eye toward democratizing art and celebrating the creative community, Bombay tapped into neuroaesthetics at its Sensory Auction in New York. Attendees could bid on an original artwork at the event—not with money, but with their emotional reaction to viewing it… Read more. |
|
 |
A three-day digital experience designed to connect, inspire and acknowledge women in event marketing. |
|
|
 |
It's in the (Glam) Bag: Ipsy Takes a Mobile Beauty Approach
Subscription cosmetics service Ipsy celebrated its 10th “Glamiversary” in style with a mobile beauty event in Manhattan featuring more than 15 brand partners. From panels to mini beauty services to a build-your-own Glam Bag station, here’s how attendees were engaged… Read more. |
 |
NBC's Painting Events Add Color to 'Sunday Night Football'
NBC Sports is driving viewership and reigniting fans’ passion for football with live painting events featuring diverse artists who use fan input to create murals inspired by “Sunday Night Football” matchups. At Super Bowl, the brand will showcase 100 yards of painted pride… Read more. |
 |
HBO Adds a Splash of Romance to Black Restaurant Week
In time for “cuffing season,” HBO Max teased the launch of its original series “Love Life” with dating events during Black Restaurant Week. The brand offered couples romantic dinners inspired by the show at eight black-owned restaurants in NYC, L.A., Detroit and Atlanta… Read more. |
|
|
|
|
|
|
|
| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
| Subscribe to Event Marketer | Marketing Resource Directory
    
|
