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| 11.18.21 |
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This time next week we'll be gobbling turkey and arguing with our relatives, but a day later, the switch flips and the holiday season will be upon us. Check out this 2021 Holiday Trends Report, which reveals that 71% of consumers are seeking experience-based gifts.
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From Awards to Afterparties, Zeiss Fires up its Sales Team
B-to-B vision technology company Zeiss set its sights on revving up sales staff ahead of the new fiscal year with a National Sales Meeting strategy that encompassed education and inspiration by day, and multisensory afterparties by night—all enclosed in a COVID-safe bubble… Read more. |
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'Bowie 75' Pop-ups Signal Ch-ch-changes in the Music Biz
With streaming taking over album sales, artist-centric pop-up experiences are having a moment. The latest are the David Bowie Estate’s interactive “Bowie 75” pop-ups in London and NYC, where fans can buy exclusive merch, snap photos and participate in audio activations… Read more. |
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PARTNER CONTENT
Each month we take a bite sized look at how to make corporate conferences and shows even more effective and impactful. This month, we get a burst of optimism about the future of live events from Jessica Heasley, Group Editor and Publisher of Event Marketer. Click here to listen. |
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Sephora's Virtual House of Beauty Sparks 'Moments of Joy'
For Sephora, pivoting its annual flagship event to digital was a “healthy challenge,” but the brand rose to the occasion for the virtual SEPHORiA: House of Beauty event—and EM went along for the ride. Get our take on the environments, the sponsors, the tutorials and the talent… Read more. |
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Coors and Brixton Raise a Cold One to Wildland Firefighters
At a benefit concert and livestream hosted by Coors Banquet and retailer Brixton, an acoustic performance by the Cold War Kids, silent auction and capsule collection debut helped raise funds for wildland firefighters, a cause Coors supports with its Protect Our West initiative… Read more.
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DE&I Tune-up: Tips for Diversifying Your Event Audiences
From ensuring that no attendee feels like the “only” at an event to leveraging data, Forbes’ Chardia Christophe-Garcia offers best practices on building a more diverse event audience. Hint: If attendees don’t see themselves represented on stage, it's a major turnoff... Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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