EventMarketer Sizzle: Your Biweekly Feed of All Things Experiential
08.08.25
Jeff Goldblum’s chest winning “Most Amazing Impact in Film” is a cultural moment, one that stands out from Bravo’s Las Culturistas Culture Awards. What started as a bit on the Las Culturistas” podcast was transformed into a real awards ceremony hosted at the Orpheum Theatre in L.A. and attended by a few of the nominated celebrities. Congrats to all the winners, especially Miss Piggy, Artist of the Millennium.
📷 Photo of the Week
 
 
Back-to-school season is in full swing, and ABC threw A Very Abbott Block Party to get fans into the school spirit. Celebrating all things “Abbott Elementary,” the Comic-Con activation invited fans to claim swag at the Lost & Found, ride a Ferris wheel, try some Philly water ice from The Deli and learn a few Barbara-isms… Read more.
🗨️ Insight of the Week
 
“Our brand is very socially led, so we always want to make sure we bring out our brand partners to talk about the event and have that radiation across social media and showcase how our brand is tying into this sport.”
–Kyle Watson, CMO, Celsius
Executive Q&A
Celsius’ CMO Talks Infusing Energy into the 2025 MLS All-Star Game
The Official Energy Drink of MLS arrived in Austin, TX, to hype up soccer fans for the All-Star Game. Kyle Watson delves into the activations and a growing MLS partnership… Read more.
Marketing News
The Brief: Big Balls, Nacho Tours and Plastic Pauses
This week’s hot topics in experiential marketing cover a giant baseball traveling from stadium to stadium, Takis’ floating activation and Rothy’s water refill station in Times Square… Read more.
Field Report
The Big Experiential Recap from San Diego Comic-Con 2025
We laughed. We sweat. We screamed. We fangirled. Join us for a tour of the most memorable Comic-Con brand experiences and a little color commentary along the way… Read more.
Video Series
EM's Editors Recap July's Trending Stories in The Brief, Live!
In this special edition, watch as Event Marketer’s editorial team shares their hot takes on the top experiential moments from Comic-Con, including bumper cars and creepy clowns… Read more.
Partner Content

Last Chance: Mobile Marketing Workshop September 24. Limited seats remain!
Join leading agencies and brand-side marketers for an exclusive, free half-day seminar on creating iconic 3D mobile marketing vehicles. This is an exceptional opportunity for your team to gain valuable mobile vehicle insights while discovering new ways to elevate your experiential campaigns. Learn more and sign up here. Hurry, this is the last session that will be offered!

Field Report
Superfans ‘Find Their Mountain’ at Paramount+’s Lodge
One of our favorite aspects of The Lodge this year was a new offering that created a custom land “deed” for fans, complete with a custom AI image and stamped brand logo… Read more.
💡 ICYMI Last Week
 
📌 EM Updates
 

Now Accepting Watchlist Nominations: The Watchlist honors the most influential brand-side experiential marketers—agnostic of age, title, tenure or level—and we’re inviting you to submit a nomination for colleagues, clients or even yourself. The Watchlist’s 10 categories celebrate department bosses, up-and-coming rising stars, creatives, strategists, big spenders, small-budget warriors and more. Free to enter, the program’s deadline to submit is Sept 17. Start your nomination today.

Register for In-person Trendwatch Seminars: As part of Experiential Marketing Month this October, we will be hosting full-day Trendwatch seminars in Los Angeles (Oct. 1), Chicago (Oct. 8), New York City (Oct. 16), and Dallas (Oct. 22). Connect and network with event professionals from your region, while taking in the latest trends, data, research and event tech. Learn more.

✉️ Contact Us
 
The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.
 
Send story ideas and news to: Juanita Chavarro Arias | jchavarro@accessintel.com
For ad and lead-gen opportunities: Alex Chung | achung@accessintel.com
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