| “If it’s brown, lie down” is the common adage for bear encounters, but the Seattle Kraken team barely had time to react on a recent promo shoot in Alaska. While filming a fly-fishing outing at Katmai National Park, a brown bear charged toward the NHL team’s sea-troll mascot, Buoy, who was knee-deep in a river with player John Hayden, a film crew and guides. The animal quickly turned away, but it was a beary close call. |
|
|
|
| Set at about 0 degrees Fahrenheit, the walk-in freezer at So Delicious Dairy Free’s Lollapalooza pop-up offered attendees a moment of frosty bliss… Read more. |
|
|
|
“We thought about, how do we make this brand delight every sense you have? Beyond taste, how do we look, smell and even sound amazing?”
–Virginia Kelly, VP-Plant-based Foods, Danone North America |
|
|
Nominate a Corporate Brand Marketer: Across 10 categories, The Watchlist honors the most influential brand-side experiential marketers—agnostic of age, title, tenure or level—and we’re inviting you to submit a nomination for colleagues, clients or even yourself. Free to enter, the program’s deadline to submit is Sept. 17. Start your nomination today.
Experiential Marketing Month: This October, get ready for 31 days of live and digital experiences. The monthlong schedule includes full-day “Trendwatch” seminars; casual meetups; and 12 digital learning modules, panels and conversations streamed online. Learn more and register. |
|
|
|
