| To promote “Wednesday” season two, Netflix partnered with Wendy’s to cook up a “Meal of Misfortune,” which includes “Dips of Dread,” “Rest in 10-Piece” nuggets, “Cursed & Crispy” fries and a “Raven’s Blood” Frosty. A Wednesday’s pop-up took over a Wendy’s in Norwalk, CA, and the lines were killer. A content creator reported waiting more than four hours in line for the spooky drive-thru. Now that’s dread. |
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| At the Disney+ Throwback Experience, appropriately activated in a thrift store in L.A., consumers lived out their Y2K past lives and shopped via a ThredUp collab… Read more. |
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“Experiential makes the campaign feel full.”
–Scott Slesinger, Director-Brand and Marketing Strategy, Disney+ |
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Nominate a Brand Marketer: Across 10 categories, The Watchlist honors the most influential brand-side experiential marketers—agnostic of age, title, tenure or level—and we’re inviting you to submit a nomination for colleagues, clients or even yourself. Free to enter, the program’s deadline to submit is Sept. 17. Start your nomination today.
The Best Event Designs: The call for entries is now open for the 2025 Experience Design Awards, which recognize outstanding event design, innovation and environmental creativity across consumer activations, b-to-b events and trade show exhibits. The regular deadline is Oct. 17. Submit your entry. |
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