| Raves at Dave & Buster’s are a thing now, and we’re here for it. We’ve covered offbeat raves at coffee shops, but arcades are a new venue. In partnership with SoCal event company Brownies & Lemonade, the “Rave & Buster’s USA Tour” features surprise guest headliners and multigenre lineups. The tour began July 30 in Honolulu and is traveling around the country through the fall and winter. Make some noise! |
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| HBO transformed California’s Venice Beach Handball Courts into an IRL “Mortal Kombat II” arena for the “Finish Him” event that taught women functional fitness and self-defense techniques… Read more. |
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“We do pre-testing, during testing and post-testing to help us understand if the concepts are landing, and then if they are, what’s the long-term impact on brand affinity scores, as well as purchase intent?”
–Stephanie Eaddy, Cultural Marketing Lead, Coca-Cola |
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| Join EMS Connect: A new monthly virtual series built around small-group, community-led discussions, EMS Connect will focus this month’s conversation on: Where Does Your Creative Spark Come From? Submit your interest, and we’ll match you with a group. The Connection Leader will send an email with the time/date of the discussion. Sign up by 11:59 p.m. ET tonight. |
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