| All things Barbie? Sign us up. Mattel announced Barbie Dream Fest, a fan festival centered on the six-decade legacy and evolution of the Barbie brand, coming to Fort Lauderdale, FL, March 27-29, 2026. Attendees can expect themed play zones, collector showcases, panels, activations and immersive exhibits. Cue “Barbie Girl.” |
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| Red refrigerators are popping up across Canada this summer as part of a Keep It Canadian campaign that is encouraging locals to buy Canadian-made goods. When opened, the appliances reveal a Canadian brand ambassador standing inside, ready to hand out a free product sample from a brand partner… Read more. |
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“Our North Star was to leverage Arnold Schwarzenegger as the frontrunner of and the face of the show. We kind of took a more simplistic approach with creative and let our talent just speak for itself.”
–Nico Martinez, Specialist-Events, Netflix |
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The Best Event Designs: The call for entries is now open for the 2025 Experience Design Awards, which recognize outstanding event design, innovation and environmental creativity across consumer activations, b-to-b events and trade show exhibits. Begin your entry.
Experiential Marketing Month: This October, get ready for 31 days of live and digital experiences. The newly released schedule includes full-day “Trendwatch” seminars; casual meetups; and 12 digital learning modules, panels and conversations streamed online. Registration is now open for the “Trendwatch” seminars. Learn more. |
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