Event Marketer Sizzle: Event Trends, Interviews, and In-the-Field Coverage

06.12.26

The FIFA World Cup kicked off yesterday, and fans like us are buzzing. From the Massachusetts Port Authority’s 45-foot-tall soccer ball in Boston to the Jellycat Football Club Tour across North America, brands are getting in on the hype. We’ll be covering World Cup activations this summer. Send events and experiences our way.

📷 Photo of the Week

To welcome Kendall Jenner as its newest ambassador, Korean skincare brand Anua hosted a “Dew on the Go” pop-up in NYC, attended by the model herself. The turquoise-drenched event featured demos and a claw machine… Read more.

🗨️ Insight of the Week

“I love to read a lot of philosophy, psychology, self-help and mindfulness because that gives me a deeper human understanding, and at the end of the day, what we’re trying to do with our marketing is make those deeper human and emotional connections.”
–Justin Tabas, Senior Experiential Marketing Manager, Bosch

The ‘Cannes Cannes’
Cannes Lions Preview: The Activations that Have our Attention
This month, Cannes Lions 2026 will descend on the Palais des Festivals, and we’re keeping track of how the experiential offerings are evolving this year… Read more.

Studio Sessions
Watch: Bosch’s Justin Tabas Talks Career and Connection
In this interview captured at EMS 2026, EM’s Rachel Boucher sits down with Justin Tabas of Bosch to discuss his career journey and industry talent pipelines… Read more.

Purpose in Motion
Complex Messaging, Outstanding Designs: ASCO’s Top 10 Exhibits
Exhibiting at a medical congress comes with a unique rulebook, and EM was at what felt like the CES of oncology for the 2026 ASCO Annual Meeting in Chicago. Our takeaways… Read more.

Photo Tour
Inside Genesis House's 'Manifesting Marilyn' Exhibition in NYC
On what would have been Marilyn Monroe's 100th birthday, Genesis on June 1 transformed its brand home in Manhattan into an exhibition that pays tribute to the icon… Read more.

Partner Content

The Brand Marketer’s Guide to Live Experiences in the Trust Economy
In this guide, Exhibitus teaches you how to create live events that build trust, fortify relationships and boost brand credibility. Welcome, marketers, to the Trust Economy—a new era in marketing driven by consumers urgently looking for truth, authenticity and reliability in times of great change and uncertainty.
>Download the report.

Trend of the Week
Rolling Stunts are Turning Heads Across Cities, Festivals and Beyond
A larger-than-life mobile installation can generate social content, earn press coverage and spark “did you see that?” conversations that keep a brand top of mind… Read more.

💡 ICYMI Last Week

✉️ Contact Us

The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.

Send story ideas and news to:
Juanita Chavarro Arias | jchavarro@accessintel.com

For ad and lead-gen opportunities:
Susanna Lione | slione@accessintel.com
Jon McLoughlin | jmcloughlin@accessintel.com

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