EventMarketer Sizzle: Your Biweekly Feed of All Things Experiential
05.23.25
Mickey Mouse is hitting the racetrack. On Tuesday, Formula 1 and Disney announced a new collaboration that will see Mickey & Friends join F1 through experiences, content and merchandise, launching around the world in 2026. A specially designed Disney x F1 race car was unveiled at Grand Prix Plaza in Las Vegas, with Mickey Mouse himself and former F1 driver Romain Grosjean in attendance.
📷 Photo of the Week
 
 
Remember Slice? The soda brand that had its heyday in the ’80s and ’90s is making a comeback with a “retro refreshed” Keep It Real campaign. A Fizz Mob of breakdancers hit popular NYC street corners and subway stations… Read more.
🗨️ Insight of the Week
 
“Yes, we do have the Yuzu logo on everything we produce, but I don’t want to force it. Sometimes subtlety is more beautiful.”
–Cindy Lim, Head of Brand, Yuzu
Community Marketing
Q&A: Food, Film and Feedback from an AAPI Month Campaign
Yuzu, a new dating app for the Asian community, launched a monthlong events campaign that includes networking, food tastings and screenings of its “hAAPIMeal” docuseries… Read more.
Media Events
Inside the Experiential Power Plays of Disney's 2025 Upfront
From the stage to the afterparty, Disney took media buyers on a magic carpet ride through its content portfolio with a blend of storytelling, tech-driven design and star power… Read more.
Marketing News
The Brief: Vita Coco's Nostalgia Mall and Simply Pop's Podcast Era
Y2K girlies were thriving at Vita Coco’s Nostalgia Mall in NYC, while in L.A., Simply Pop hosted an interactive pop-up podcast show, and The Weeknd’s “face” surprised fans… Read more.
Pop-ups
Pinterest Pins Itself on a Gen Z Hot Property: City Hall
Searches for courthouse weddings are surging on Pinterest, thanks to Gen Z. The brand offered free bouquets and portraits to couples getting married at City Hall in NYC… Read more.
Influencer Events
SheaMoisture Takes Us Inside its First-ever International Brand Trip
The beauty brand whisked away 13 influencers and media members to a Jamaican resort for three days of product demos, styling sessions and cultural experiences… Read more.
💡 ICYMI Last Week
 
✉️ Contact Us
 
The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.
 
Send story ideas and news to: Juanita Chavarro Arias | jchavarro@accessintel.com
For ad and lead-gen opportunities: Alex Chung | achung@accessintel.com
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