EventMarketer Sizzle: Your Biweekly Feed of All Things Experiential
12.20.24
The best gift of all? Friendship, at least that was the theme of Kate Spade New Yorks holiday event at its Rockefeller Center store that offered influencers a merry shopping experience with a gift-wrapping station, a personal color analysis session, a dj, festive drinks and a sparkly bow backdrop that inspired plenty of photo moments. 
📷 Photo of the Week
 
 
For the unacquainted, Krampus is a demonic character derived from European folklore that serves as St. Nicholas’ counterpart and punishes children who misbehave at Christmastime. To celebrate the launch of “Red One,” Prime Video brought the legend to life at its pop-up Krampus Bar in New York City... Read more.
🗨️ Insight of the Week
 
“There aren’t that many places to activate for kids [at music festivals]. It is hard to create these kinds of places where families even show up. So we created the Kidzapalooza stage and Austin Kiddie Limits stage. We felt during the daytime, [if] I want to go as a young parent, I want to experience music festivals with my kiddos. There’s a time and a place.”
–Julie Smolyansky, President and CEO, Lifeway Foods
Holiday Events
Best of Festive Season: Coke’s Holiday Train, Dior’s Perfumery and More
The holidays are upon us, and, once again, the industry is rising to the occasion to deliver a range of activations that are illuminating the season. A roundup of 18 events… Read more.
Executive Q&A
Lifeway Foods Talks Festivals, Events for Kids and Marketing a Unique Recipe
Not many brands can say they created their own category based on an ancient family recipe, but such is the case for Lifeway Foods and kefir, its fermented milk beverage… Read more.
Marketing News
The Brief: Snail-drawn Carriages, Krampus Bars and Squid Gamification
The devil’s in the details at Prime Videos dark Krampus Bar, SpongeBob SquarePants’ pet snail Gary leads a parade, and superfans take part in global “Squid Game” events… Read more.
Field Report
The Top Thrills, Chills and Frills from IAAPA Expo 2024 in Orlando
The theme park and attractions industry isn’t known as the “business of fun” for nothing. Roller coasters, water slides, arcades, inflatables and haunts filled nine miles of aisles… Read more.
Partner Content

Join your fellow creators of the brand experience at the Experiential Marketing Summit, April 14-16, 2025, at MGM Grand, Las Vegas—the only annual conference dedicated to experiential marketing. The complete agenda will be announced in early January, but don’t miss your chance to register now at the best rates of the year. Prices increase on January 1. Lock in your Ultra-Early-Bird savings today.

Executive Q&A
Inside Audible’s Global Experiential Strategy, from Festivals to Fan Cons
Audible set out to prove that its experience isn’t limited to the ear, traveling to several festivals and international events. James Finn shares how its events connect with users… Read more.
💡 ICYMI Last Week
 
✉️ Contact Us
 
The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.
 
Send story ideas and news to: Juanita Chavarro Arias | jchavarro@accessintel.com
For ad and lead-gen opportunities: Alex Chung | achung@accessintel.com
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