| Durable products are having their moment. An iPhone passed the ultimate drop test, having been found intact after falling 16,000 feet from an Alaska Airlines plane. And let’s not forget the Stanley cup that survived a car fire; the brand gifted the user a new Mazda! lorem ipssum |
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| Keurig threw its own Boston Coffee Party aboard a branded schooner, inviting creators to chuck bags of “mediocre coffee,” instead of tea, into the Boston Harbor. In reality, fishing nets caught the items, but it was revolutionary… Read more. |
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“I like to start with two goals: a needs goal, what you need to accomplish to break even at your trade show, and a wants goal, which is like your shoot-for-the-moon goal. If anything was possible, what would make you feel proud of your participation in an event?”
–Robyn Davis, Author of “Exhibit Smarter” |
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EM Sizzle Newsletter – 10/16/2026
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Tonight’s the Early Deadline for EDAs: The Experience Design Awards recognize outstanding event design, innovative experiential builds and environmental creativity across a variety of consumer activations, b2b events and trade show exhibits. Enter by 11:59 p.m. ET tonight before entry fees go up.
EMS Registration is Open: Join your fellow creators of the brand experience at the Experiential Marketing Summit, as we celebrate its 25th anniversary in Las Vegas, April 27-29, 2027. Discover the latest event solutions, sharpen your strategy and stay ahead of what’s next. Register now to lock in ultra-early-bird rates. |
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