| For the opening of Baggu’s new San Francisco store, the bag brand gave away free Bay Area Rapid Transit-branded hats and water bottles. However, BART didn’t actually know the “collab” was happening. BART’s social media team went down to the event and broke the news to fans waiting in line, and Baggu later apologized for the “mistake,” expressing interest in officially working with BART in the future. Awkward… |
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| Order up for Olivia Benson. “Law & Order: SVU” star Mariska Hargitay stopped by NBC’s Dun Dun Diner pop-up at Rockefeller Center in New York City to help dish out coffee at the counter and snap photos with fans… Read more. |
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“Our purpose behind the ‘play’ was that in the world of AI, play is really the way that you have a head start. Those of us who are willing to play have that edge going into this.”
–Alyson Strickler-Vazquez, Head of Strategic Events, Webflow |
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Experiential Marketing Month Continues: Throughout October, we’re hosting several learning and connection opportunities. Next week, Trendwatch is headed to New York City on Oct. 16. Plus, join us for a digital class on Oct. 13, a webinar on Oct. 14, and two meetups on Oct. 14 in Washington, D.C. and in Boston. View the full EMM schedule and register.
EMS Registration is Now Open: The Experiential Marketing Summit is returning to MGM Grand Las Vegas, May 18-20, 2026. The ultimate three-day conversation for event and trade show marketers, EMS features breakout sessions, deep-dive workshops and keynotes led by brand-side event executives, as well as a Hall of Ideas presenting the latest industry innovations. Lock in ultra-early-bird rates today. |
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