| Football fans have long campaigned for the Monday after the Super Bowl to be a national holiday. Even Coors Light is calling it the “Mondayest Monday,” so the brand turned a “Case of the Mondays” into an actual case of beer with limited-time packaging, and also just unveiled the new Coors Light Chill Face Roller to add “refreshment” (a nod to its misspelled ads) to daily skincare routines. Very chill. |
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| ESPN’s “MegaCast” production of the College Football Playoff National Championship in Atlanta featured giant championship-ring replicas with a diamond in the center representing the winner, Ohio State. The rings were available for fans to interact with at ESPN’s activation at Playoff Fan Central... Read more. |
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“We’ve built this like you’re on a film set. We have different stations throughout that celebrate the journey and the behind-the-scenes, and so you can get coffee and snacks at the craft services area, we have the ‘screening room’ for panels, we’re going to have gaffers’ tape on the floor to mark things out, so that it really feels like home to this community.”
–Heather Freeland, Chief Brand Officer, Adobe |
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| The 2025 Experiential Marketing Summit program is here, featuring keynotes, workshops, interactive panels, networking experiences and more—all designed exclusively for corporate event and trade show marketers. Plus, the industry’s latest event tools and innovations will be on display in our Hall of Ideas. Don’t miss your chance to register now at the best rates of the year. Prices increase on February 9. Lock in your early-bird savings today. |
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