| School is back in session, and brands are eager to meet students on college campuses. The 13-city Stanley Studio H2O tour kicked off last week at the University of Wisconsin–Madison with a pop-up shop and complimentary engraving of cups at the Stanley Create station. Cheers to that and four other brands on the road this fall. |
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| Jameson had something to say about the fact that no NFL games will be played in Ireland this season. The Irish whiskey brand parked a rally bus outside NFL Headquarters in New York City to make some noise, all led by former Patriots wide receiver Julian Edelman... Read more. |
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“The bus was meant to be just for this stunt, but I was like, wait a minute, we can take this on the road. It was a cool collaboration, taking an earned [media] idea and really parlaying it to an experiential idea that’s going to drive national visibility and then tap down into the local between Florida, Texas and Las Vegas.”
–Kim Haney, Director-Experiential, Pernod Ricard |
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| Submit EDAs Entries by Sept. 23: The Experience Design Awards (formerly the Experience Design & Technology Awards) recognize outstanding event design, innovative builds and environmental creativity across a wide variety of consumer-targeted and business-to-business event formats. This year, the EDAs have introduced 11 new categories to better recognize a new generation of innovative event designers and their work. The early deadline is quickly approaching. Begin your entry here. |
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