EventMarketer Sizzle: Your Biweekly Feed of All Things Experiential
06.21.24
“House of the Dragon” returned to HBO and Max on Sunday night, but not before videos spread on social media of landmarks around the world pledging their loyalty to Team Black or Team Green by raising digital banners. But the dragon wrapped around the spire of the Empire State Building? That one was real.
📷 Photo of the Week
 
 
This week, HPE hosted the first-ever keynote at Sphere in Las Vegas. The “largest LED screen on Earth” showcased the brand’s partnerships and projects, as well as closeups of ceo Antonio Neri during his presentation... Read more.
🗨️ Insight of the Week
 
“It doesn’t have to just be all our message carrying the weight. We can rely on the power of Sphere and the experience that it brings to actually touch multiple senses, and so it’s then about how do you leverage that? I personally believe that Sphere is going to revolutionize the way brands tell their stories. And I’m really proud that we’re blazing the trail with them.”
–Jim Jackson, CMO, Hewlett Packard Enterprise
Field Report
Big Moments Require Big Venues: Inside the HPE Discover Keynote at Sphere
HPE set a new bar for keynote brand storytelling with “Intelligence Has No Limits.” Spheres first keynote wowed attendees with an immersive 4D video and sound experience… Read more.
Conferences
HPE CMO Jim Jackson Talks the ‘Sphere Effect’ and the Future of Keynotes
History-making and the marketing star power of Sphere served as fuel for the evolution of HPE Discover 2024, including its biggest audience and an announcement with NVIDIA… Read more.
Music Festivals
Good Vibes Only: A Supersized Photo Tour of Gov Balls Best Activations
While touring the grounds at Corona Park, it seemed the devil was in the details, as brands got creative with colors, swag and samples. We round up 18 of our favorite pop-ups… Read more.
Mobile Marketing Tours
Consumers Across 11 Cities Step into Savannah...Literally
Visit Savannah is leaving Georgia for its first multicity mobile tour this summer. From Philly to D.C., each stop offers free activities that immerse participants in the citys culture… Read more.
Marketing News
The Brief: The RealReal’s Fake Store, Hulus Brats and Taco Bell Book Club
The RealReal opened a shop of luxury “dupes.” Plus, Hulu created an 80s playground for “BRATS,” and Warner Bros. invited Batman superfans to Wayne Enterprises… Read more.
💡 ICYMI Last Week
 
✉️ Contact Us
 
The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.
 
Send story ideas and news to: Juanita Chavarro Arias | jchavarro@accessintel.com
For ad and lead-gen opportunities: Alex Chung | achung@accessintel.com
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