| The Paris 2024 Olympic Games are just two months away, and for the first time, the Opening Ceremony will not take place in a stadium. Instead, the parade of athletes will float down the Seine with boats for each national delegation. Plus, fans won’t need tickets to take in the action along the river. Stay tuned for our Olympics coverage! |
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| Expedia anchored its New Orleans Jazz Fest sponsorship with a larger-than-life yellow parasol art installation. The brand partnered with local Colombian American artist Basqo Bim to design and create “Para Sol, Para Todos”... Read more. |
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“A key thing that we’ve learned works really lovely is this idea of collaborating with local talent to help them tell the story and elevate their own place to invite the world to come and experience New Orleans Jazz Fest.”
–Liseli Sitali, Director-Football and Music Partnerships, Expedia Group |
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| Check out our video recap of the 2024 Experiential Marketing Summit, where event profs convened for a three-day discussion that explored every aspect of the experiential marketing discipline. Hear attendee perspectives and see action from around the Hall of Ideas and conference sessions here. |
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