| Playful stunts have our attention this week. Londoners were surprised by a giant balloon of Harry Potter’s Aunt Marge, promoting Warner Bros. Studio Tour’s new exhibit. And across the pond, the 65-foot-long Hot Dog in the City installation debuted in Times Square with a burst of confetti passersby can relish daily through June 13. |
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| BÉIS popped up a Western-themed gas station for its debut at Stagecoach as the festival’s Official Luggage and Travel Bag Sponsor. The BÉIS Pit Stop featured photo ops, shopping, makeup touch-ups and drinks at The Saloon... See more. |
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“Give some space for creators to come and get their content. What we’re constantly being asked by our finance people is what are we getting out of these in-person events, and the more we can show impressions and engagement from regular people attending [the better]—then these creators help us prove these in-person events work.”
–Wendy Robino, SVP-Marketing Events and Global Publicity, Warner Bros. Pictures |
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| Big thanks to all of the attendees, speakers, sponsors and exhibitors who made our Experiential Marketing Summit 2024 one to remember—we heart you. Catch up on all the action from Las Vegas here, and save the date for EMS 2025, returning to the MGM Grand, April 14-16, 2025. |
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The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.
Send story ideas and news to: Juanita Chavarro Arias | [email protected]
For ad and lead-gen opportunities: Alex Chung | [email protected]
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