EventMarketer Sizzle: Your Biweekly Feed of All Things Experiential
04.26.24
As EMS 2024 wraps up today, we’ve curated a special edition of The Sizzle with news and insights straight from the MGM Grand Las Vegas. Scroll on for our announcement of the Ex Awards winners and highlights from keynotes and sessions.
📷 Photo of the Week
 
 
During the 22nd annual Ex Awards Gala, Taco Bell and a cast of partners—Biite, Edelman, Uncommon, Cyrano Rox and Little Cinema—took home the big prize of the evening, the Grand Ex Award, for “Live Más Live”... Read more.
🗨️ Insight of the Week
 
“Eliminate random acts of marketing. It’s not enough just to get the activation right; you have to know: Did you move them, how did they feel, were they excited, did it match to your brand, are you adding value to your company over time? If you do it consistently, you can transport your customers beyond the activation footprint and into infinite spaces.”
–Alyson Griffin, Head of Marketing, State Farm
Awards
Winners Unveiled: The 2024 Ex Awards
Flower crowns, rhinestones, cowboy boots and tropical suits made an appearance at Tuesdays festival-themed Ex Awards ceremony. Check out all the winning campaigns… Read more.
Industry Event
EMS 2024 Kicks off with Interactive Workshops, Pickleball and Good Vibes
On day one of the Experiential Marketing Summit, workshop rooms and the Hall of Ideas came alive with the sounds of lively networking, industry speak, music and laughter… Read more.
Industry Event
Keynotes and Panel Sessions Take Center Stage on Day Two of EMS 2024
State Farms Alyson Griffin and former Imagineer Duncan Wardle led inspiring keynotes, and brands like YouTube, T-Mobile, Citi and Subaru shared case studies and tips… Read more.
Marketing News
The Brief: 'Tortured' Swifties, Hot Ones Live, Oat Milk Fountain of Youth
Its been a week for Taylor Swift fans, and Spotify celebrated the new album with a pop-up in L.A. Plus, Stella Artois is partnering with Hot Ones on a live show in Chicago… Read more.
Music Festival
Coachella Returns with Shower Portals, Manifest Stations and 'Surpr-ICES'
Festival season has sprung once again, and Coachella is serving as its launchpad. Beyond the music is a swell of brand activity that may signal festival trends to come… Read more.
Field Report
Inside the ‘Once-in-a-lifetime’ Mercedes-Benz Experience at the Masters
Tickets to the Masters golf tournament are difficult to come by. Through its exclusive hospitality experience, Mercedes-Benz offers its VIP customers the opportunity to attend… Read more.
💡 ICYMI Last Week
 
📌 EM Updates
 
Our call for applications for the 2024 IT List, the Top 100 Event Agencies, and the 2024 Fab 50, the best event and exhibit builders in the business, will close this Tuesday, April 30 at 11:50 p.m. ET. And yes! This is an extension. For any questions about the application process, email kshea@accessintel.com. Technical questions, emakadok@accessintel.com.
✉️ Contact Us
 
The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.

Send story ideas and news to: Juanita Chavarro Arias | jchavarro@accessintel.com
For ad and lead-gen opportunities: Alex Chung | achung@accessintel.com
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