EventMarketer Sizzle: Your Biweekly Feed of All Things Experiential
04.19.24
In celebration of Taylor Swift’s new album that dropped today, Spotify collaborated with the singer on a “library installation” at The Grove in Los Angeles. From April 16-18, fans enjoyed “swifting” through shelves stocked with books and visual surprises teasing the direction and inspirations of “The Tortured Poets Department.”
📷 Photo of the Week
 
 
As part of its Masters Experience, Mercedes-Benz took over a community near Augusta, GA, renting 42 homes to house customers during the golf tournament. The brand’s latest vehicles were on display at the clubhouse... Read more.
🗨️ Insight of the Week
 
“It’s modern luxury in everything. That’s how we select the homes, the food, the wine, making sure that all of it is on the same level of this brand, that it’s deserving of that luxury without being unapproachable.”
–Nick Emma, Senior Manager-Brand Experience, Mercedes-Benz USA
Field Report
Inside the ‘Once-in-a-lifetime’ Mercedes-Benz Masters Experience
Tickets to the Masters golf tournament are difficult to come by. Through its exclusive hospitality experience, Mercedes-Benz offers its VIP customers the opportunity to attend… Read more.
Music Festival
Coachella Returns with Shower Portals, Manifest Stations, Self-Care Retreats
Festival season has sprung once again, and Coachella is serving as its launchpad. Beyond the music is a swell of brand activity that may signal festival trends to come… Read more.
Sports Sponsorship
Wendy’s Serves Up Burgers and Big Messaging for its NCAA Sponsorship
Since 2017, Wendy’s has been growing its activations around March Madness, this year bringing “The Square” LED cube structure and customizable bucket hats… Read more.
Roundup
Sponsors Hit Final Four Weekend with ‘Living Brackets’ and ‘Dream Courts’
There’s no better way to engage college hoops fans than to pass them the ball, and sponsors delivered at the 2024 NCAA Men’s and Women’s Final Four Tournaments… Read more.
Partner Content

Please Visit Us, Access TCA, at EMS #125!

Just ask our clients! They’ll tell you we are a reliable partner that understands the power of exhibits in omnichannel marketing campaigns. Come to booth #125 and see the results of our collaborations. We build, install, dismantle, and provide meeting support. We bring brands to life—and we’ll be waiting to talk to you at EMS... WE BUILD!

Sports Sponsorship
Collectibles, Community, Crocs: Inside Lacoste’s Miami Open Sponsorship
Lacoste showed up to the Miami Open with its signature crocodile and retail shop. Venturing out of the stadium, the brand partnered with Soho Beach House for the first time… Read more.
💡 ICYMI Last Week
📌 EM Updates
 
EMS is next week, and you won’t want to miss the industry event of the year! Taking place April 24-26 at the MGM Grand Las Vegas, the Experiential Marketing Summit will deliver inspiration, insights and ideas from brand-side event executives. Register now.
✉️ Contact Us
 
The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.

Send story ideas and news to: Juanita Chavarro Arias | jchavarro@accessintel.com
For ad and lead-gen opportunities: Alex Chung | achung@accessintel.com
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