| It was only a matter of time before brands and weddings were joined in matrimony. Bumble is preparing to host weddings for 50 of the couples who met on its app, while Pinterest has teamed up with both Abercrombie & Fitch and Anthropologie on wedding-themed pop-ups. Which begs the question: Who's the bridezilla? |
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| Attendees hit the trails of Subaru’s National Park-inspired exhibit at the 2024 New York International Auto Show, where the brand seamlessly merged sensory naturescapes and modern technology. Read more. |
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“We’re going deep into specific cities to create meaningful local communities, which we know that the world and America has been asking for, particularly since the pandemic. We need those in-person touchpoints. We need to create community with people that are around us."
–Sharon Yi, SVP-Brand Solutions, Future plc |
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Partner Content
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Lime Media + Turtle Transit = The Ultimate Agency Partner
In a deal that officially creates the event industry’s largest mobile marketing partner, Lime Media has acquired award-winning mobile builder Turtle Transit. The combination of Lime—known for its speed, efficiency, quality work, and fleet of 175 mobile vehicles—and Turtle, one of the most creative custom mobile vehicle design shops of the last 20 years, will provide clients with turnkey scale, more creativity, and additional services. Learn about Lime here.
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EMS is less than two weeks away, and we’ve got 22 reasons you don’t want to miss the industry event of the year! Taking place April 24-26 at the MGM Grand Las Vegas, the Experiential Marketing Summit will deliver inspiration, insights and ideas from movers and shakers across the industry. Register now.
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