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| 10 Minutes With... Q&A: Sabrina Gonzales of Shutterstock Talks Top Booth Draws A well-rounded perspective on the marketing and sales cycles of brands gives Sabrina Gonzales the leading edge as director of events for Shutterstock. We caught up for Gonzales to talk highlights from the year, what worked well, and what's ahead… Read More |
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| Design Sense Intel Merges AI and Live Music in its Exhibit at AWS re:Invent Intel orchestrated unexpected moments of joy while showcasing the company’s deep expertise by tapping into the power of music and AI animation in its booth. And spoiler alert: A few smart design decisions cut costs without cutting the fun… Read More |
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| Field Report Inside Mastercard’s Particle-Inspired Experience at Money20/20 To connect with the demanding fintech audience at the recent Money20/20, Mastercard had to capture attention in a space filled with highly engaging activations. The result: a tunnel-like exhibit that told a story and played host to countless selfies… Read More |
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| Cost Cutter Partner Perspectives: Three Ideas to Cut Your Exhibit Costs Rising costs continue to be the No. 1 challenge for exhibitors and their partners navigating economic headwinds and disruptive market dynamics. Here, we explore a few decisions and thought processes that can make a difference… Read More |
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| Ideas Year in Review: The Top Experiential Exhibit Trends from 2023 As trade show properties move to prioritize community and connection and create more opportunities for exhibitors, consumer-style experiential tactics helped infuse booths with new energy this year. We explore the year's themes… Read More |
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| Awards Coverage of the 2023 Experience Design & Technology Awards After all of the paring down and pivots the event industry has experienced, this year signaled the return of programs that were not only full-scale, but built to enrich the attendee experience in fresh ways by offering “more”… Read More |
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