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| 12.14.23 |
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If we're being honest, life has been the pits on several fronts this year. So it's only fitting that Pantone's 2024 Color of the Year be dubbed "Peach Fuzz," a warm, airy hue meant to inspire "an opportunity for nurturing, conjuring up an air of calm." Color us hopeful.
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Tailgating Trends: 10 Companies Tackling Fan Engagement
Sponsor activations from a host of brands have been spicing up the pro and college tailgating scene all season. See how endemic brands, like FanDuel, and those that might make you look twice, like Bath & Body Works, are playing the field with tours, collabs and more… Read more. |
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Fans are Pushing Beauty Brands to Go Beyond Skin-deep
Beauty enthusiasts are ushering in a new era of industry events, one that’s driven by attendees, rather than brands. And event marketers have proven they’re paying attention by giving their events and engagement tactics a makeover that places the power with the people… Read more. |
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Life's a Beach Cleanup With These Eco-friendly Campaigns
Community-driven sustainability initiatives that are tied to event marketing campaigns, like Birkenstock’s public park transformation in New York and Stanley’s beach cleanup in Cali, are making waves with eco-conscious consumers and driving headlines—and results—for brands… Read more. |
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Plant-based ZENB Asks Consumers to Give Peas a Chance
Pasta made out of peas? You have to eat it to believe it’s good, so plant-based food brand ZENB launched a U.S. mobile tour that made its way to culinary festivals and other high-traffic events with a high-grade kitchen in tow that dished out hot spaghetti samples every half hour… Read more. |
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Mastercard Puts its Money 20/20 Exhibit Where its Mouth is
Take a dive into Mastercard’s tech-powered “particle stream" experience at Money 20/20, and see how the company captivated the fintech crowd with a booth journey that highlighted its evolution via customer stories, the “Priceless” differentiator and a rich history of innovation… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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