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| 01.26.24 |
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Event measurement and ROI continue to be hot topics across the industry. We curated a series of recent articles featuring industry experts weighing in on data and metrics, as well as proven strategies, tools and forecasts.
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Lone River Brings the Texan Ranch 'Spirit' to Nashville
Texas-based Lone River Beverage Co. is focused on bringing a taste of the modern American West to new markets. In Nashville, the hard seltzer brand leveraged partnerships with local businesses, "Yellowstone" and country musicians to engage fans at a ranch-themed event… Read more. |
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The Brief: Quitter's Day, Third Spaces and 'Mean Girls'
This week's hot topics: Brands took advantage of Quitter’s Day with clever campaigns, like a pop-up by Kind Snacks. A rising need for third spaces led Capital One to open chill cafes. Paramount rolled out the pink carpet and more for the "Mean Girls" premiere… Read more. |
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Event Broadcasts and Branded Content Have a New Home: Pinnacle Acquires Creative Dimensions.
We live in a creator economy, where both professional media and talented individuals share your event experiences with brand fans and followers the world over. From broadcast studios to mobile podcasting, how you curate and distribute content is a big part of every event plan. That’s why Pinnacle has acquired Creative Dimensions, bringing professional sports-quality design and production environments to experiential professionals who understand the power of content to transform events. |
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Five Activation Ideas to Share the Love on Valentine's Day
Valentine’s Day is less than a month away, and brand love is in the air. From Sweethearts' Situationship Boxes to swanky date nights to sponsored wedding days, we’ve gathered a little V-Day inspo to build relationships and boost engagements… Read more. |
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Exhibit Pros Discuss Experiential Design Insights from CES
From show-stopping activations to AI-powered touchpoints, CES is the window into the future of experiential marketing and inspiration for the rest of the year and beyond. What stood out? We asked experiential design and fabrication experts for their thoughts on trends… Read more. |
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NRF 2024: Top Engagement Tactics from Retail's Big Show
If your NRF 2024 booth didn’t have a coffee bar, did you really exhibit at “Retail’s Big Show?” We were on the floor sipping cappuccino and identifying the top design and engagement tactics. Color-coded vignettes, mock stores, sweet treats and more caught our eye… Read more. |
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| Contact us: |
| Juanita Chavarro Arias, Editor, jchavarro@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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