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| 01.12.24 |
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Durable products are having their moment. An iPhone passed the ultimate drop test, having been found intact after falling 16,000 feet from an Alaska Airlines plane. And let’s not forget the Stanley cup that survived a car fire; the brand gifted the user a new Mazda!
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CES 2024 Exhibit Trends: AI Zones, Portal Doors, Theaters
Brand exhibitors at the 56th annual CES have gotten creative with booth designs for deeper engagement. Exhibitors are boxing their footprints in with tall walls and pods to keep the focus on their news and products, while leveraging projections, sound and in-booth stages… Read more. |
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The Brief: Five Campaigns That Caught our Eye This Week
Introducing The Brief, highlighting the week’s hot takes and hot topics in experiential marketing. This first edition covers the viral Pop-Tarts mascot stunt, a Victorian-era peep show, HBO’s frozen billboards, interstellar invitations and the potential demise of Camp Jeep… Read more. |
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Executive Q&A: Inside Dos Equis' Tailgate Throwdown
Dos Equis, known for its “The Most Interesting Man in the World" campaign, ventured into college football with several on-the-ground activations and partnerships. Heineken USA cmo Jonnie Cahill weighs in on the campaign’s experiences, goals and KPIs… Read more.
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Three Ways to Activate a Farmers Market Experience
The new year brings new wellness goals and resolutions. Discover how brands like Organic Valley, Origins, Erewhon and Kind Snacks are hosting farmers market-style events that center on nutrition and education to support consumers on their wellness journeys… Read more. |
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State Farm Offers Six Insights on Engaging Gen Z Gamers
Sporting his signature khakis and red polo, Jake from State Farm is a household name and internet sensation. State Farm leveraged his popularity in its recent TwitchCon booth presence, bringing its own branded arcade game, AR Snap Lens and the icon himself… Read more. |
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| Contact us: |
| Juanita Chavarro Arias, Editor, jchavarro@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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