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| 08.25.22 |
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On a mission to attract a new generation of snackers, Peperami coordinated this meat-loving couple's wedding, right down to the hot dog mascot. Personally, we'd rather take the Russell-Stover route.
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Business Class Live: Amex's 'Style & Swagger' Entice SMBs
At Amex’s free educational conference for small business owners, “Every detail is something that you want to do, not something that you need to do,” according to the brand. Clayton Ruebensaal, evp of global b-to-b marketing, talks us through the evolution of the strategy… Read more. |
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Our Video Recap of SDCC Activations—No Badge Required
We were on the ground for the in-person return of Comic-Con to find out what brands had in store for fans after a three-year hiatus. Take our tour of free activations at the pop culture extravaganza, from the hallways of HBO’s “Dragon’s Den” to the sands of The Audible Beach… Read more. |
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The only gathering of experiential agency executives focused on growth strategies, client retention, driving innovation and creating business value.
Exclusively Produced For: Senior strategic event agency executives (VP and higher), business analysts, private equity companies, diversity officers, benefits supervisors and banking/lending partners and more.
Request your invitation. |
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Peep This: A Podcast for Creators of the Brand Experience
Tune in to the inaugural episode of Event Peeps, the official EM podcast! In episode one, Erin McElroy, head of innovation for global events in IBM's experience marketing group, discusses reinventing legacy events, the health of the industry and the benefits of brand collabs… Read more. |
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These 'Granfluencers' are TikTok-ing Their Way to the Bank
It’s safe to say the world could use a little levity, and senior influencers have been coming to the rescue with nostalgic, (mostly) wholesome social media content. Check out eight "granfluencers" capturing the minds and hearts of consumers, and the attention of brand partners… Read more. |
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Cathead Got Your Tongue? WEBTOON Drops Stunts in NYC
Digital comics platform WEBTOON unleashed a cast of strange cathead characters for a guerrilla marketing campaign touting its show “Everything is Fine” that was designed to engage the fans and creators of webcomics who haven’t “historically been prioritized by the industry”… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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