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| 08.24.23 |
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With students already returning to school and fall just around the corner, we're looking at how experiential marketing degree programs are evolving, and how the industry can better support the next generation of event profs.
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Meta Appeals to Influencers with a Retro Lounge at VidCon
With callbacks to the ’90s and internet memes, along with mix-and-match activities, the Instagram Featured Creator Lounge at VidCon brought attendees together for interaction, hands-on crafts, arcade games and a chance to learn content creation tips from a Meta specialist… Read more. |
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Podcast: Why it's a Turbulent Time for the 'Queer Economy'
In this episode of Event Peeps, we talk to queer agency leaders about the state of marketing to the LGBTQ+ community, why brands must be prepared to “hold the line” as allies, using subtle “winks and nods” to queer people in events and why it’s OK to make mistakes…Read more. |
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Liquid I.V. Rocks Music Fests with Sampling and 'Mixtapes'
The hydration struggle is real for music festivalgoers. Think: Hangovers, heat, travel. So, armed with a slew of samples to drive trial, and a Remix Station that mimicked a real recording studio, electrolyte drink mix brand Liquid I.V. hit tentpole festivals to keep attendees fueled up… Read more. |
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Events on the Move: Mobile Tour Timelines are Expanding
EM’s monthly Industry Pulse Survey polled the event community in July on what’s shakin’ in the mobile tour space. Half of respondents reported that they plan to produce a mobile tour this season, with a majority of programs taking place over multiple months, versus weeks… Read more. |
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We 'Recommend' Exploring Reddit's Cannes Lions Strategy
Reddit returned to the French Riviera with an activation anchored by research and a new “Reddit Recommends” platform that positions the social network as an informed suggestion engine. True to the brand, the activation was as fun and irreverent as it was educational… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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