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| 05.18.23 |
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Metacore’s mega-popular Merge Mansion mobile game got the experiential treatment with an escape-room-style activation hosted at “Grandma Ursula’s” mysterious estate. See why the brand ultimately left fans with “more questions than answers.”
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Paramount+ Recreates the Iconic Diner from 'Grease' in L.A.
Fans plunged into the “Grease” universe last month at a retro activation promoting Paramount’s original spinoff series, “Rise of the Pink Ladies.” Inside a replica of the Frosty Palace diner from the film, attendees sipped milkshakes, got ’50s-style glow-ups and snapped photos… Read more. |
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See Which Brands Took Top Honors at the 2023 Ex Awards
The industry’s brightest stars were all aglow at the 21st annual Ex Awards Gala, held May 9 at the Experiential Marketing Summit. Across 34 unique categories, the winning event campaigns were recognized during a glitzy event often dubbed the “Golden Globes of experiential”… Read more. |
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Event Peeps Podcast: Future-casting with Dell Technologies
In EM’s latest podcast episode, we sit down with Dell Technologies' Dan Preiss to dig into the brand’s experiential marketing strategy at SXSW 2023, its content-first mindset and why experimentation is critical to determining exactly what the “new normal” of events will be… Read more. |
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Earth to Experiential Marketers: An Update on Going Green
EM’s monthly Industry Pulse Survey polled the event community in April on how sustainability is impacting their organizations and their marketing strategies. Among promising stats: 72% of respondents reported that sustainability plays a role in sourcing vendors and materials… Read more. |
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ICYMI: These Brands are Going All-in on Employee Events
Between remote work and a fluid marketplace, keeping employees engaged and invested is paramount. So we spoke to three brand execs about harnessing the power of internal events to attract and retain top talent, bolster corporate culture and deliver emotional ROI… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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