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Experiential

04.11.19

B-TO-B EVENTS

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EVENT TECHNOLOGY

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An Access Intelligence Publication

Brands Hand 'GoT' Fans the Keys to the Kingdom Winter has come and the brands are ready. Ahead of the final season of "Game of Thrones," a number of brands are leveraging experiential strategies to feed the show's hungry fan base. From an Iron Throne scavenger hunt to an augmented reality-fueled White Walker encounter, how brands are inviting fans to drive their own experiences. MORE

MWC 2019: A Trade Show on Steroids Everything about MWC Barcelona is larger than life. Check out our top picks for booth experiences and design trends from the mammoth event. MORE

Ditching the Drive-Thru for a 'Slide-Thru' Taco Bell celebrated the Cheetos Crunchwrap Slider's return to Canada with a "Slide-Thru" window that let tubers glide right into snack time. MORE

Fans at SXSW 'Unlock the Gamer Within' Activision Blizzard Media engaged gaming fans of all levels at SXSW with a two-story arcade and a strategy that ousted the intimidation factor. MORE

'Make Them Curious and Be Provacative'
Amazon Prime Video made its SXSW debut with a "Garden of Earthly Delights." The brand's head of marketing explores the power of experiential.MORE