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| 03.24.22 |
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The inaugural Metaverse Fashion Week, which features a variety of virtual brand experiences, kicked off in Decentraland today. Wondering what all the fuss is about when it comes to this kind of emerging tech? See what event marketers from Jägermeister, Complex and Vox Media have to say.
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Yahoo's High-Tech Retrospective Scores at NBA Crossover
During NBA All-Star Weekend in Cleveland at the NBA Crossover fan event, Yahoo Sports swept attendees away to four cities through a tech-forward tribute experience featuring spatial audio and 360 projections, bringing key moments in the league's 75-year history to life… Read more. |
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How Vox Media Turned its Podcast into a Futuristic Forum
Dystopian dining tables, holograms and a unique NFT offer were among the elements attendees encountered at Vox Media’s inaugural Pivot MIA conference in Miami. The three-day event was designed to spark thought-provoking discussions and grow the brand’s superfan base… Read more. |
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FX Gets Down to Biz with a 'Snowfall'-Themed Marketplace
For season five of its crime drama “Snowfall,” FX Networks revived 1980s South L.A. with a community-driven “Saint’s on Crenshaw” experience that supported local Black-owned small business owners and showed what it looks like to start and run a successful enterprise… Read more. |
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OGX's Hair 'Lab' Inspires Consumers to Snap, Post, Repeat
“Love is in the Hair” was the mantra at OGX Beauty’s pop-up Love Labs activation in Santa Monica. And while playful photo ops were part of the appeal of the Instagrammable experience, the brand also demonstrated product transparency with scientific-themed engagements… Read more. |
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Hybrid Sponsorship Tactics: Inside the Klarna All-Star Vault
The link between fashion and basketball culture is undeniable, so Klarna combined the two with an activation highlighting its new Chicago Bulls partnership during NBA All-Star Weekend. Blending online and offline strategies, the brand entered the sports arena with a bang… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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