 |
| 02.25.21 |
|
Clubhouse, the hot new social audio app, is taking the industry by storm. It's invite-only and open just to iOS users for now, but that's likely to change. The network poses plenty of opportunities for brands in terms of engagement, so we'll be watching it. (Anyone have a spare invite? Asking for a friend.)
|
|
|
|
|
|
|
 |
RISE Elevates Interactive Storytelling for the Big Game
RISE transformed its Champions of Change experience for Super Bowl LV into an explorable virtual platform that added an extra layer of storytelling through more interactivity. The goal was not to focus on what's missing, but rather on what's to gain…Read more. |
|
| |
 |
How OGX Created a COVID-Safe Car Wash to Drive Trial
Product launches—and encouraging consumer trial of new brand innovations—have required a rethink of experiential formats this year. OGX decided to embrace one that's worked well, the drive-thru car wash, to increase awareness of three new shampoo products…Read more. |
|
 |
|
Partner Content
[FREE WEBINAR] Marketing ROI in 2021: Building Connected Experiences
Join Chief Marketer and panelists from InVision Communications, Walmart Connect, and Siemens Digital Industries Software Inc. in a conversation that will enlighten which marketing functions prioritize integration, common challenges they face to integration, and what rewards and impact to ROI they stand to gain when an integrated strategy is achieved.
|
|
|
 |
Président Cheese Activates a Mini Pub for a Mini Product
Specialty cheese brand Président had a new, snack-size product to promote during the Super Bowl. But sampling opportunities were limited thanks to COVID-19. The brand solved the problem by activating a personalized pub for one super lucky fan…Read more. |
 |
A Photo Tour of OGX's Love-Themed Drive-Thru Car Wash
There's one certainty about Angelenos: They adore their cars. So, when OGX needed to promote its new products to consumers, it gifted Los Angeles residents a good car washing. Check out this photo tour of the experience, from signage to staff to swag…Read more. |
 |
OMEN's Video 'Game Show' Courts the Casual Gamer
OMEN by HP recently expanded its marketing focus to include casual gamers along with competitive ones. Its latest livestream on Twitch, a "game show" tournament featuring comedian Ron Funches and NFL players, combines culture and gaming in one fell swoop…Read more. |
|
|
|
|
|
|
|
| Contact us: |
| Kaylee Hultgren, Editor, khultgren@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
| Subscribe to Event Marketer | Marketing Resource Directory
    
|
