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| 02.10.22 |
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Hear anything about the metaverse lately?
We know. We know. But brands are slowly making moves to take the buzzword from concept to (virtual) reality. Check out three companies testing the waters.
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Sleep Number is Resting Easy with 1.2 Billion Impressions
The sleep wellness brand earned mass press coverage after it unveiled a brand-new smart bed at CES this year. And sharp media engagement tactics are just one of Sleep Number’s trade (show) secrets. Angela Gearhart, vice president of brand experience, weighs in… Read more. |
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These Sponsors Met X Games Fans Mountainside in Aspen
From Wendy’s to Monster Energy, consumer brands hit the Colorado slopes to connect with action sports buffs at X Fest, the X Games' free fan experience. Attendees were treated to dj performances, simulators, photo ops, warm, boozy samples and more in the great outdoors… Read more. |
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PARTNER CONTENT
Britten – 6 Ways to Use Foam3d™ At Sporting Events
Make an impact on fans and get more impressions with a unique branding medium that combines visual exposure and entertainment value. Foam-sculpting technology delivers the power to reproduce anything sports teams and marketers can imagine to build hype…Read more. |
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Bombay Sapphire 'Stirs' up Unexpected Artist Partnerships
Bombay’s mission to support emerging artists and creatives who have been significantly impacted by the pandemic led to a pair of art-centric campaigns featuring the brand both dabbling in neuroaesthetics, and reviving the spirit of NYC's iconic holiday window displays… Read more. |
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Hot Trend Alert: Experiential Hubs for Pop Culture Legends
There’s been a rise in experiential pop-ups dedicated to cultural icons, including the recent “Bowie 75” experience produced by the David Bowie Estate in London and New York City ahead of what would have been the late singer’s 75th birthday. Check out the top engagements… Read more. |
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Prime Video's Pop-up Taps into the 'Best of Harlem Culture'
With a new original series to tease, “Harlem,” and a desire to support Black female creatives and entrepreneurs, Prime Video activated a ticketed pop-up event that celebrated the “sisterhood” and pride of New York's Harlem borough. Inside the interactive showcase… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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