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| 12.02.21 |
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Art Basel Miami is upon us and there's no shortage of inspiring creative coming from the vibrant show. But it's not all about swanky parties and exclusive invites. So we dug into the archives to offer up three ways to activate at Art Basel without going VIP.
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Add Some Celebrity Sparkle to Your Engagement Strategy
The Cameo platform, and the array of celebrity talent it boasts, has plenty of private appeal, but brands are now weaving it into experiences to personalize engagement for both b-to-b and b-to-c attendees. See how Coca-Cola, Adobe, Infiniti and others are making it happen… Read more. |
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Stage Presence: Six Ways to Boost Your Production Chops
From in-person conferences to hybrid and virtual events, the way in which main-stage presentations are designed and operate is evolving rapidly. To get an idea of the skillsets needed to set the stage in modern events, we asked the experts about what’s trending and what’s next… Read more. |
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Want to Grow Your Career? Become a 'Culture Whisperer'
The pandemic forced most event marketers to cultivate an array of new skillsets. Among them: adapting to unforeseen cultural shifts to mitigate potential disasters. It’s one of five key insights offered by industry experts on planning for, and landing, the event roles of the future… Read more. |
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We Heart This iHeartRadio Festival Sponsorship Approach
While in the planning stages of designing the in-person iHeartRadio Music Festival in Vegas, iHeartMedia cmo Gayle Troberman tapped into a key post-pandemic insight: Brands want use the new era of sponsorship to deliver meaningful, frequent fan engagements at scale… Read more. |
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Brand Communities: Five Insights on Nurturing Your Squad
In this digital-heavy era of experiential marketing, it pays off to have a dedicated brand community that can lend credibility to a company's marketing strategy, amplify reach and dial up engagement. Five tips for getting started from pros at Chaco and Wisconsin Cheese… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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