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| 12.17.20 |
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You know those IKEA instruction manuals that make you want to throw your Allen key out the window? They've gotten a holiday upgrade. Families can now build the brand's most iconic furniture items out of gingerbread using its classic step-by-step instructions.
Wrench and angry spouse not included.
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The Home Depot Tackles a Tailgating Strategy for the Times
If The Home Depot and ESPN have anything to say about it, tailgating—and sponsorship—weren't canceled by the pandemic; they just had to be tailored to the times. Together, the brands are delivering pop-up "hostgate" experiences directly to superfans' doorsteps… Read more. |
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And the Award Goes to... These Design & Tech Rock Stars
The 2020 Experience Design & Technology Awards program recognizes the event marketers whose in-person and virtual event programs were live-wired by bleeding-edge technology, and artfully crafted with next-gen design elements. Take a look at the 66 winning campaigns… Read more. |
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| Angry Orchard partnered with Craftsmen Industries to take its iconic tree house on the road. A trailer customized with a removable upper-tier clubhouse, carved 3D tree, open-air stage, wooden elements, and more brought life to the “Explore the Orchard” tour. Read more. |
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Have a Seat at our Virtual Tea with Intel's Victor Torregroza
With an eye toward the 2021 event marketing landscape, we sat down for a virtual tea with Torregroza for a candid conversation about Intel's plans for the first-ever virtual CES, the perks of activating locally and the biggest hurdles to clear to deliver events in the new year… Read more. |
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Culinary Events: Lexus Hits the Gas on its 'Lifestyle Pillar'
With help from its "Culinary Masters," Lexus sprinkled an extra level of engagement onto the traditional drive-in experience, offering attendees a three-course meal themed to the movie being screened, on top of custom mocktails, complimentary gift bags and some pre-film trivia... Read more. |
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Pivoting an Exhibit to Virtual? See How Four Brands Did it
Big trade shows may not be taking place in person for the foreseeable future, but that doesn't mean exhibits are dead. From VR demos to 360-degree immersions to smart city simulations, a number of brands have pivoted their booths to virtual in the wake of the pandemic… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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