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| 01.13.22 |
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The industry didn't need an Omicron surge to recognize the value of a hybrid approach to events, but here we are. If you're on the hunt for a pandemic-era digital + live strategy, hit up our Pinterest Board for a healthy dose of inspiration.
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HBO Lets Superfans Live a Day in the Life of a 'Gossip Girl'
To tout part two of its “Gossip Girl” reboot, HBO Max leaned into a “Friendsgiving” theme, transforming a five-story townhouse into a home-like space with each room themed after a series character. Influencers and fans alike got a chance to see how the other half lives… Read more. |
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150 Event Case Studies to Get the Creative Juices Flowing
It can be challenging to get in the zone at the start of a new year, so if you’re in need of a little inspiration for your 2022 experiential marketing campaigns, we’ve got good news: Our combined Ex Awards and EDTAs recognition program is chock-full of steal-worthy ideas… Read more. |
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Bigger than Business: Why Cause Marketing is Here to Stay
As the pandemic, racial injustice and climate change rage on, consumers are prioritizing brands that support the causes they care about more than ever before. The savviest companies are responding with meaningful, cause-based experiences backed by clear calls to action… Read more. |
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Be Kind, Rewind: 2021 Industry Highlights and Soundbites
It was a challenging, but fruitful, year for event marketers in 2021 and we’ve recapped the biggest trends and takeaways that are sure to help inform your strategies in the year ahead. View our most-read case studies, spanning brands from Seamless to Salesforce… Read more. |
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How LEGO Kicked it at ComplexCon with an adidas Collab
There are sneaker drops and then there was LEGO at ComplexCon. The brand partnered with adidas to build 13-foot-long Original Superstar shoes with hip-hop-inspired designs made entirely out of LEGO bricks, making the unique builds part spectacle and part product showcase… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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